Lesson One: Establishing the Objective of your Live Session

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  • One of the most important things you can do before you dive into a live event is to make sure you are intentionally planning for the purpose and goal of your live event.
  • The first step then, to preparing for a live event, is to really hone in on the desired outcome you have for people attending the event. What do you want them to walk away with?
  • Make sure you are CRYSTAL clear about this goal.
  • Use this outcome as your north star as you plan the event.
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  • So often, live sessions just awkwardly phase out with a Q&A. You want to be more intentional with how you sign off with people.
  • Restate the goal and close the loop for why everyone was there.
  • Set yourself up for a seamless transition from the training to the action step.
  • Give people a point for self-assessment.
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  • How does this live specifically contribute to what you are doing in the overarching program?
  • How does this event specifically contribute to my launch?
  • How is it connected to the other things I am doing in my offer / business?